Reaching the Rich [5 strategies to get your business noticed].

Is your product or service package well enough to be seen by the affluent market? Is your staff ready to deal with high-end clients?

Here are a few tips how:

1. Set up the right location.

When your target market sees you ta places they frequent, they or thier friends are likely to go in your store and recommend it to others, you need to be where they are.

2. Package your store to suite the market taste.

Everything-from paper bag, store interiors, and, of coures, the products you offer-has tio be in accordance with the target market standards.

3. Train your staff to offer personalized service.

Hihg-end customers like to be pampered, so tell your staff not to afraid to approch the customer. You might have to spend morte in terms of training them on how to speak properly or act more polished, but the effort pays off when it leads clients to established a warm relationship with your store.

4. Check out competition.

Visiting other stores will give you an idea of what they are up to in terms of product development and marketing strategies. Then use what you've discovered to make improvements so that your product remains at par with-or even better than-the rest of its kind in the market.

5. Go non-traditional.

Marketing your product does not only involve traditional media like TV, radio, and print. In advertising, there are also non-traditional activities such as special events in which you can participate.